about indupro

business is about people, so it is all personal

Family Business

There is something about companies that are run by (generations of) one family. There is more at stake, a name to protect, a future to be secured for generations to come. This is who we are.

John van Iperen

John van Iperen

Pioneer, walking juice industry encyclopedia, man of many connections. 
Role: Advisor

Schooled by the best in a time when TELEX was the next big thing, John has seen the rise and demise of many companies in the juice industry. By focusing on a network of people with alike mentality and preference for quality products, he built indupro into a reliable partner for long term business relationships.
His passion, perseverance and flexibility still contribute, either directly or indirectly.

Jan van Iperen

Person in progress, next generation, broadly interested. 
Role: Managing Director

Exploring the juice industry step by step, Jan started part-time in indupro back in 2001, learning from his father. Being caught by the virus, he progressed to take over the business eventually.
Jan proves that a broad interest pays off, creating cross-pollinations that will make indupro continue to blossom.

Jan van Iperen


history in the making, before indupro

Starting in the environment of globally emerging markets in the mid-sixties, Mr. John van Iperen established his basic knowledge of doing business in trade. Working in very divergent branches and countries, he gradually focused and specialised on a few areas of interest. indupro has evolved from the company in which John learned the ropes,  Aug. Dubru, est. 1879.


from zero to one, from one to 40 years

indupro was established by Mr. John van Iperen in 1976 and has been active in the juice industry ever since. With a worldwide network of reliable fruit-processors and end-users Mr. Van Iperen brought indupro to its current position in the market.

In 2003 his son Jan joined the company full-time, after tasting and testing the juice industry part-time. As of March 18th 2011, Jan van Iperen has taken full ownership of INDUPRO and is the managing director now. Mr. Van Iperen (senior) has taken the influential role of advisor.


Experience and know-how based on loyalty to our producers and heavy commitment to our clients have been the basis for longstanding relationships with many great companies worldwide. Most appreciated is the way in which INDUPRO establishes a respectfull and trustworthy bond between Producer and Buyer of the (half-)product. In this open way of communication, longlasting and strong relationships are secured.


Fruit juices, concentrates, oils, essences, powders and by-products (pulp cells etc.), from amongst others the following fruits:

  • Acerola
  • Apple
  • Carrot
  • Grape
  • Grapefruit
  • Lemon
  • Mandarin
  • Orange
  • Pear
  • Pineapple
  • Tomato


We work from The Hague, right between Rotterdam and Amsterdam, which makes it easy for us to quickly access the Fruit World Port of Europe (Rotterdam), as well as have a smooth connection with our hub for the rest of the world, Schiphol Airport.